SUCCESS STORIES

Mukesh Ambani entered into the organized retail sector with Reliance Retail, opening hundreds of stores across several states. The stores serve diverse consumer needs and operate under various names such as Reliance Fresh, Reliance Mart and Reliance Digital.

Mukesh Ambani owns the Indian Premier League (IPL)Cricket Team, Mumbai Indians. He brought the team for$111.9 million.

Mukesh Ambani gifted his Wife Nita Ambani a $60 million Airbus Plane on her 44th birthday. The customized jet had a master bedroom, fancy showers, game consoles, music systems, satellite TV, and wireless communication.

Mukesh Ambani is building a 27 story house called Antilla, at Altamount Road, Mumbai. The 400000 square feet home will have 6 levels of car parking, 3 helipads, 4 levels of open gardens, 2 levels of health club, home theatre, swimming pools, a ball room with the ceiling covered with crystalchandeliers, 9 elevators, an ice room and much more. The cost of the new home may touch $ 2 billion.

Marketing research types

Marketers begin research with a problem or a question. They don't approach research with the goal to learn more about a particular market. Instead, they want to know why a particular market is doing well, or why it is falling and what can be done to change that. They may also want to know why consumers are not buying some products, but gladly purchasing similar products. Research is then done to answer the question, and that answer can be turned into a marketing technique that may get better results.

There are two types of marketing research. The first is consumer market research. The goal is to study the purchasing habits of consumers. This can be done by tallying up how much of a product is sold, through surveys or through other means. The information gathered from consumers can be used to analyze current marketing campaigns and to create new ones.

The second type of marketing research is business to business (B2B) research, which studies how businesses sell products and services to other businesses. For example, Company A sells computer equipment to companies B and C. someone may be interested in seeing how companies B and C found out about the equipment, how company A marketed its product and how good the market for that product is.

Marketing research is not the same as market research. Marketing research studies how and why consumers and businesses buy, and how those sales can be increased or why they have decreased. It involves in-depth studies into the affect of advertisements and market conditions on consumers. Market research is the research that may be done into a single market, focusing on the size and trends in that market.

Consider this example. Company A sells kids' cereal. It was once really popular, but now its sales have dropped almost 25 percent in the past year, and it wants to know why. Marketing research is done to answer this question.

Research reveals that Company B's kids' cereal has seen a substantial jump in sales. The two companies sell a similar product. More research reveals that Company B has added some vitamins to its product, changed the look of the cereal box, and is running advertisements to promote this new "healthier" cereal. In fact, lots of food companies are developing healthier versions of their products, and they are all selling well. Even non-food products, such as sports equipment and books about healthy living, are seeing an increase in sales.